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	<description>The personal and professional blog of Steven De Costa (edited by Barb)</description>
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		<title>Will your business fall behind if it isn&#8217;t on facebook?</title>
		<link>http://www.starlen.com.au/2011/06/will-your-business-fall-behind-if-it-isnt-on-facebook/</link>
		<comments>http://www.starlen.com.au/2011/06/will-your-business-fall-behind-if-it-isnt-on-facebook/#comments</comments>
		<pubDate>Sun, 26 Jun 2011 02:12:55 +0000</pubDate>
		<dc:creator>Steven De Costa</dc:creator>
				<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.starlen.com.au/?p=166</guid>
		<description><![CDATA[I think the answer on whether companies are starting off a step behind if they don't integrate with facebook is answered by thinking about how those companies might wish to hold court with their followers. For many, facebook will remain a less than relevant environment within which to post or receive messages between themselves and an audience. [...]]]></description>
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		<title>A tweet in time saves nine.</title>
		<link>http://www.starlen.com.au/2011/04/a-tweet-in-time-saves-nine/</link>
		<comments>http://www.starlen.com.au/2011/04/a-tweet-in-time-saves-nine/#comments</comments>
		<pubDate>Fri, 22 Apr 2011 23:54:27 +0000</pubDate>
		<dc:creator>Steven De Costa</dc:creator>
				<category><![CDATA[web development]]></category>

		<guid isPermaLink="false">http://www.starlen.com.au/?p=164</guid>
		<description><![CDATA[I thought I'd share the following comment I just posted on a blog post at bufferapp.com. The full post can be found here: Is Tweet Scheduling Mainstream Now? I just started using Buffer after my wife and I had our second child. It makes it easy to browse and post interesting articles while I'm up with [...]]]></description>
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		<title>You don’t need a website – you need a home base</title>
		<link>http://www.starlen.com.au/2010/05/you-don%e2%80%99t-need-a-website-%e2%80%93-you-need-a-home-base/</link>
		<comments>http://www.starlen.com.au/2010/05/you-don%e2%80%99t-need-a-website-%e2%80%93-you-need-a-home-base/#comments</comments>
		<pubDate>Wed, 19 May 2010 20:14:30 +0000</pubDate>
		<dc:creator>Steven De Costa</dc:creator>
				<category><![CDATA[web development]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[flickr]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[online profile]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.starlen.com.au/?p=142</guid>
		<description><![CDATA[At risk of sounding like I fabricated it just to introduce this blog, I was sent a simple request for quote recently, with the requirements pretty much summed up in the opening: “I am a classical guitarist. I was wondering whether you might be able to provide me with a quote for the development of [...]]]></description>
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		<title>We want to know your dirty little secrets&#8230;tell us your budget</title>
		<link>http://www.starlen.com.au/2010/05/we-want-to-know-your-dirty-little-secretstell-us-your-budget/</link>
		<comments>http://www.starlen.com.au/2010/05/we-want-to-know-your-dirty-little-secretstell-us-your-budget/#comments</comments>
		<pubDate>Fri, 07 May 2010 04:20:00 +0000</pubDate>
		<dc:creator>Steven De Costa</dc:creator>
				<category><![CDATA[web development]]></category>
		<category><![CDATA[budgets]]></category>
		<category><![CDATA[digital agency]]></category>

		<guid isPermaLink="false">http://www.starlen.com.au/?p=127</guid>
		<description><![CDATA[When it comes to seeking out a Digital Agency to redevelop your website, devise your social media campaign or do any of the myriad of things you can do online there is this broadly accepted, largely unspoken, practice of not revealing your budget in tenders or requests for quote. It's a broadly accepted practice we [...]]]></description>
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		<title>How to blog with aplomb</title>
		<link>http://www.starlen.com.au/2010/04/how-to-blog-with-aplomb/</link>
		<comments>http://www.starlen.com.au/2010/04/how-to-blog-with-aplomb/#comments</comments>
		<pubDate>Thu, 08 Apr 2010 18:40:42 +0000</pubDate>
		<dc:creator>Steven De Costa</dc:creator>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[audience development]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.starlen.com.au/?p=111</guid>
		<description><![CDATA[You know that book you’ve always wanted to write, about all that fascinating stuff you know and all those opinions you’ve formed that everyone needs to hear? Well now you can. You can publish it online - in the form of a blog.]]></description>
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		<title>Measuring the success of social media</title>
		<link>http://www.starlen.com.au/2010/03/measuring-the-success-of-social-media/</link>
		<comments>http://www.starlen.com.au/2010/03/measuring-the-success-of-social-media/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 03:31:37 +0000</pubDate>
		<dc:creator>Steven De Costa</dc:creator>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.starlen.com.au/?p=104</guid>
		<description><![CDATA[As the owner of a Digital agency, I don’t come from a purely marketing background which means I only speak conversational ‘Marketese’ at best. I’m also afflicted with my own self imposed honesty and integrity. So when a client asks me, “Is there really anything my business can gain from social media” I know they’re [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Product &amp; service reviews &#8211;  it’s an online revolution!</title>
		<link>http://www.starlen.com.au/2010/01/product-service-reviews-it%e2%80%99s-an-online-revolution/</link>
		<comments>http://www.starlen.com.au/2010/01/product-service-reviews-it%e2%80%99s-an-online-revolution/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 04:12:56 +0000</pubDate>
		<dc:creator>Steven De Costa</dc:creator>
				<category><![CDATA[web development]]></category>
		<category><![CDATA[online reviews]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.starlen.com.au/?p=102</guid>
		<description><![CDATA[Gone are the days when a catchy jingle would guarantee brand awareness and ensure a stream of enthusiastic customers knocking down your door. This hit home for me this morning when, after another sleepless night - the result of our two year old jumping into our bed at 2am and commandeering way more than his [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>WWII Fail Whale &#8211; I couldn&#8217;t resist this.</title>
		<link>http://www.starlen.com.au/2010/01/wwii-fail-whale-i-couldnt-resist-this/</link>
		<comments>http://www.starlen.com.au/2010/01/wwii-fail-whale-i-couldnt-resist-this/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 12:19:42 +0000</pubDate>
		<dc:creator>Steven De Costa</dc:creator>
				<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.starlen.com.au/?p=99</guid>
		<description><![CDATA[Not much I can say about this, I found it pretty funny.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Forget &#8216;placing&#8217; an ad…the future is in &#8216;sharing&#8217; it</title>
		<link>http://www.starlen.com.au/2009/10/forget-placing-an-ad%e2%80%a6the-future-is-in-sharing-it/</link>
		<comments>http://www.starlen.com.au/2009/10/forget-placing-an-ad%e2%80%a6the-future-is-in-sharing-it/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 21:08:36 +0000</pubDate>
		<dc:creator>Steven De Costa</dc:creator>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[online advertising]]></category>

		<guid isPermaLink="false">http://www.starlen.com.au/?p=93</guid>
		<description><![CDATA[As Elmo from Sesame Street said to Rove McManus during an interview where it was incorrectly suggested he was three years old  (he is in fact 3½): “Where are you getting your information?!” Where indeed? For a growing number of us it is decreasingly from TV, radio or print media. From a sales perspective this [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Canberra Business Blitz</title>
		<link>http://www.starlen.com.au/2009/09/canberra-business-blitz/</link>
		<comments>http://www.starlen.com.au/2009/09/canberra-business-blitz/#comments</comments>
		<pubDate>Sat, 05 Sep 2009 07:04:02 +0000</pubDate>
		<dc:creator>Steven De Costa</dc:creator>
				<category><![CDATA[web development]]></category>

		<guid isPermaLink="false">http://www.starlen.com.au/?p=85</guid>
		<description><![CDATA[A while back, when thinking about how to best market what Link can do for our clients, I was discussing things with a colleague. I told him that we could market our services, such as graphic design and programming, or we could market the outcomes we produce, such as brand materials and websites. However, I [...]]]></description>
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