…reply.to.all… The personal and professional blog of Steven De Costa (edited by Barb)

A tweet in time saves nine.

I thought I'd share the following comment I just posted on a blog post at bufferapp.com.

The full post can be found here: Is Tweet Scheduling Mainstream Now?

I just started using Buffer after my wife and I had our second child. It makes it easy to browse and post interesting articles while I'm up with the baby. I don't expect the people following me to be up at 3am and I can't really make the time to tweet too much during business hours. Buffer is a great way to 'normalise' the stream of tweets and helps me to present a consistent profile online.
I do use TweetDeck, but the two key benefits of Buffer are in-page tweeting and hands free scheduling. Its a neat app but more than that it has made it possible for me to authentically participate in, and share insights on, the topics that interest me.

I have found that people don't mind that the majority of my tweets are scheduled so long as it is clear that they are 'my' tweets and that I also have an immediate presence on twitter from time to time.

The flip side for those considering buffer, or any other approach for the scheduling of tweets, is that you do need to remain in touch with your stream as it goes out. There is no point tweeting while you are asleep or unavailable for hours on end. If people engage with your tweets they will expect you to respect their time and interest via reciprocal engagement from yourself - if you fail to do that then you'll let them down and lose the opportunity to develop a deeper connection.

This comment is a good example of how a few interactions can lead to a deeper connection and a valuable result for your brand, profile or business. I posted a few tweets about buffer, Leo replied with thanks and I've returned the attention with a full comment and a positive recommendation here on their blog.

Smart engagement from guys with a smart product
+1 for bufferapp.com.